MEDICOM Clinic shines in the IEA 2023 competition

The year 2023 was full of big challenges. The most obvious one was the transition to a new visual identity created in collaboration with Better. The different elements are not only intertwined across a range of online and offline marketing tools, but you will also encounter them at Medicom Clinic branches. The symbol is the stamped letter "M" and also the theme of Self-confidence, which puts the clients themselves in the lead role. And the fact that the long-standing cooperation with the Better agency has proved to be a success was confirmed by winning the prestigious Internet Effectiveness Awards 2023.

"We start from a film theme that allows us to put women and men in the spotlight and support the visuals with strong slogans. I'm excited about our new visual identity because it's a move towards premiumness, and that definitely belongs to us."

The Internet Effectiveness Awards (IEA) are the most important Czech competition for the effectiveness of digital projects, organized by the Association of Internet Solution Providers. With more than 18 years of tradition, this competition has become the benchmark for evaluating the benefits of digital projects. Experts focus on clearly measurable indicators such as an increase in conversion rate or return on investment (ROI). Medicom Clinic has become an example of how digital tools can be used effectively in the health and healthcare sector.